October 7th  2016 
Friday 
1:30 pm - 5:00 pm 

CONFERENCE ROOM A/B

1:30 pm - 1.45 pm     Arrival and registration of participants

1.45 pm                        Opening ceremony of 3rd Organic Sector Forum

1.45 pm - 2.00 pm      Organic sector in Poland and Europe in in the decisive phase of the transition. Global and local                                                   factors of development
conducted by:               Marcin Fajerski (Ekodostawcy)

2. 00 pm - 3.00 pm     Exerting influence on the market, the synergy of actions to achieve economies of scale - an                                                         important changes in organic sector or vision for the future?

• Development of  distribution of organic products and functional in chain store - challenges and opportunities
• If there is a place for a domestic brands in a chain store? 
• Differences between department store and chain store. 
• Are Polish products conquer the world?

3. 15 pm - 3.30 pm     Coffee break

3. 30 pm - 3.45 pm     Stand out or die! Marketing on the full of challenges market
conducted by:               Karolina Kałdońska (Ekodostawcy) 

3. 45 pm - 4.45 pm     Brand is not everything. Promotions strategies of products and company in the face of dynamic                                               market changes

•  Change of consumer awareness is a key to market development? Role of asossiations, organizations and   trade fairs
• The evolution from passive consumer to active prosumer in Organic Sector
• How to distinguish your brand? 
• Marketing of emotions and price. How important factor in purchasing decisions for today's customer is the price?

4. 45 pm - 5.00 pm     ORGANIC INNOVATIONS 2016 awards ceremony
conducted by:               Karolina Kałdońska (Ekodostawcy)

5.00 pm                         Closing ceremony